Brand Manager

Job opportunity for Brand Manager at PT. Matahari Raya Kimiatama in KOTA TANGERANG SELATAN, BANTEN, Indonesia.

Kualifikasi:

PT. Palm Agro manis (sister company of PT. Matahari Raya Kimiatama) is currently opening Job Vacancies :

(BRAND MANAGER)

Job Description

Implement brand strategy and brand positioning and evaluate effectiveness

Grow the brand while educating on the benefits of the category

Set up activations/engagement plans for the brand to achieve brand and commercial goals

Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns)

Co-Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams

Work closely with Category management, Shopper and Sales teams to deliver strong consumercentric propositions and through-the-line communications

Be a key member of the Cross Functional Team and Marketing & Sales Team responsible for delivery of the commercial targets

Support Shopper Marketing & Sales teams with necessary market, brand and product information

Analys market and consumer information to give clear recommendations to fuel future brand growth, e.g. awareness, relevance, meaning, portfolio, pricing, and communications

Manage marketing budgets within guidelines.

Benchmark and understand competitor & market best practices.

Qualifications

Bachelor' Degree and/or Master’s Degree in BA, Marketing or similar field

More than 5 years of work experience leading HORECA Marketing, with a focus on brand management including communications, activation, portfolio management & innovation development and launches.

Project management & cross functional team working.

Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns.

Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.

Market knowledge/track record in the HORECA environment, ideally also with experience in establishing new brands/new categories.

Strong planning and prioritisation skills, business insights and knowhow

Strong communication skills

Identify business driver and set into action

Project-management and able to navigate complexity

Strategic thinker, strong executer and creative solver

Customer/consumer focused and action oriented

Highly self-motivated, resilient and agile

Fluent in English